Don’t Overlook Social Media Security: Protecting Your Brand

Social media has increasingly become a critical component of the attack surface that many businesses fail to consider. It is imperative to comprehend the locations where our brand is exposed and ensure that such accounts are appropriately protected and managed. The adverse effects of a compromised social media account on a company’s reputation and trustworthiness cannot be overstated. Misinformation, propaganda, phishing, and other attacks can all tarnish a company’s image and cause irreparable harm. Therefore, managing and controlling this attack surface is paramount.

To safeguard corporate accounts on social media, Multi-Factor Authentication (MFA) should be enforced. However, companies should also provide their staff with additional awareness training to mitigate risks. Additionally, managing social media accounts enables a technique known as “sentiment monitoring.” Employing machine learning to monitor communications entering and leaving social media accounts may uncover disgruntled employees, threats of attacks, and other concerning behaviors.

In conclusion, companies must not overlook the risks associated with social media accounts and must prioritize their protection and management. Adopting proactive measures like MFA, staff training, and sentiment monitoring can go a long way in safeguarding a company’s reputation and ensuring its continued success.